Major Data Geekitude

Thursday, January 15, 2015

Why Doesn't Facebook Know My Friends?

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I went to Facebook today to add someone, and the list of people who I might know was shockingly terrible. I knew about four of the first ~50...
Thursday, August 15, 2013

Find Your Co-Data

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"Co-data" is my term for data that goes well and augments your core data set. I particularly like that The Weather Channel has fou...
Wednesday, March 13, 2013

KPI

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No, I'm not talking about Key Performance Indicators. My KPI stands for Keep Pricing Intuitive. Look at how Southwest Airlines prese...
Friday, March 8, 2013

Hurray for Accurate Depictions of Big Data

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I have long been a fan of  the incredible, eclectic blog  BoingBoing.net. Cory Doctorow today has  this excellent review  of a book on Big...
Tuesday, March 5, 2013

1% Inspiration, 99% Perspiration

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Popular wisdom holds that new businesses are 1% inspiration, 99% perspiration. At Vocollect, we find that many potential new markets for our...
Tuesday, February 19, 2013

A/B Testing For Everyone

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The folks over at the phenomenal  Marketing Experiments Blog  had yet another post about A/B testing that reminded me of some consulting wor...
Friday, February 15, 2013

Revenge of the Data

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I have been following with relish the story about Elon Musk's war with the New York Times  over a negative review of their Tesla S elect...
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Adam Hertzman
I'm a market research professional specializing in creating analytics and customer insight functions in companies that have never had this function.
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