Tuesday, August 30, 2011

Random Marketing Thoughts Nobody Reads

Welcome to my new place where I plan to record random thoughts from my reading, work, and observations.  Perhaps nobody will read, but I may benefit from my own navel gazing anyway.

The Corporate Executive Board has just published their "Executive Guidance 2011" on "Overcoming the Insight Deficit." It's unfortunately a bit light on data, but as a data geek I particularly appreciated the exhortation to focus on training people to use data and to turn it into actionable innovation rather than simply on gathering the data itself.  Something for all of us market research types to think about before delivering our massive tomes of customer spew back to the executive team.

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